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ARQUITEKA

BRANDING & IDENTITY
2020–2021

 

Working off the land for 150 years in Victoria's Yarra Valley, ARQUITEKA is a new world craft cider. Blending innovation with traditional processes, ARQUITEKA has created a locally made, cold-pressed, vegan-friendly cider that honours nature.

Working in collaboration with Art Director / Creative Lydia Burrows, it was our job to bring this story to life. With a strong focus on social and avoiding the expected category norms (farm-style aesthetic etc.), we built a modern brand identity for a future-focused cider that works harmoniously with the existing logo and bottle design. From photography to typography, we created a balance of old meeting new in all assets.

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©JACK O'SULLIVAN 2020